
By assuming that Risk, Return, Impact and Liquidity are all equal to the party, they each take a ¼ of the cake. But we concluded that each guest was not entitled to the same share of the cake.
Jack Webb

What have we learnt so far?
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ImpactImpact Means the changes to the world we expect to see because of an investment. This could be numbers of people helped, the amount of change or the creation of things that make the world better. This is not exclusive to investment or finance.
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ReturnReturn The amount of money you expect to get back from an investment, usually as a percentage gained over a set period of time.
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Risk
Risk When you invest money there is always a chance that you won’t get the return you expected. Weighing that up is important before investing.
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Liquidity
Liquidity How fast you can get your money back from an investment without paying a fine for taking it back.

- We cannot treat risk, return, liquidity and impact as equals.
- There are other facets that we need to consider when making an investment decision.
We cannot treat Risk, Return, Liquidity and Impact as equals.
Each segment of our quadrilateral is scored out of 4. We quantified the attractiveness of each proposal by producing a score for each risk, return, liquidity and impact. This gave us a total score. The higher the score, the better the investment, right? Easy.
Wrong.
Feedback from our Investment Group stated – “What about the importance of each segment, is Impact the same as Liquidity? Are they all equal players?”. The answer to that, was no. Our Investment Policy uses a total-impact approach whereby impact is just as important as a return.
I sat back and pondered on this for a while. I questioned how we make the scores fair. We decided to stick with the scores but adapted the weighting of each segment, or slice if you like.
I like to visualise this as 4 people attending a birthday party and deciding how much cake they get.
By assuming that Risk, Return, Impact and Liquidity are all equal to the party, they each take a ¼ of the cake. But we concluded that each guest was not entitled to the same share of the cake. Impact and return, which are the headliners of the party (perhaps twins celebrating their birthday?), can take a larger share – 35% each. Risk takes a 20% share of the cake and liquidity, 10%.

We believe this gave an accurate representation of each investment proposal, correctly informing decisions made by any parties involved.
There are other facets that we need to consider when making an investment decision.
- Learning Potential
- Investee relations
