Jim Juffs

"The most exciting thing about Barking and Dagenham Giving is the amazing opportunity it will provide for the entire community to participate in and benefit from sustainable investment in the borough."

Why does working in Barking and Dagenham interest you?
I and my family have long-standing links with the borough going back some 80 years or so. The borough is therefore in my DNA and I am extremely grateful for all it has done for me and my family over that period in particular in terms of housing, education and social care. The borough has always been vibrant and innovative with a strong ethos of community. Never have those qualities been of such importance in recent times than over the last 16-18 month during the pandemic. As we all turn to the hope and prospect of recovery, it would be an honour to help the borough fulfil its true potential going forward.
 
What are some challenges you believe you may face in this role?

The key wider strategic challenge is to help ensure the borough rebuilds its confidence post-Covid and recognises its potential. At a more detailed level, the borough will need to be assessing the merits of potential investments when there will be so many worthy ventures and initiatives.

What are your ambitions for the borough?
The borough’s future is in the hands of the community and it has the potential to reach for the stars as part of the post-Covid recovery. The ambition is to generate investment in sustainable projects and initiatives that will serve not only this generation of residents but also those in the future.
 
What role does the community have in realising that ambition?
The community is integral to realising that ambition as it has the vision, imagination, skills and drive to generate real and lasting change for the borough.
 

Jim Juffs

Advisor

Jim Juffs works for the UK Debt Management Office, an Executive Agency of HM Treasury, which is responsible for, among other things, raising finance for HM Government in the financial markets. He and his family have long-standing links with Barking and Dagenham.